Study: E-commerce pushes bureau & propagandize supply sales adult in 2014
February 8, 2015 - School Supplies
Port Washington, N.Y. – Office and propagandize reserve generally do not have any issues with fit or texture, creation them an ideal e-commerce item. Data from a NPD Group backs this avowal up.
Retail spending on bureau and propagandize reserve grew 1% in 2014 (52 weeks finale Jan 3, 2015) compared to 2013, with e-commerce portion as a pull behind a increase. The e-commerce channel crossed a billion-dollar threshold for a initial time, reaching $1.1 billion in sales, and was a usually channel to knowledge expansion opposite all categories.
Although brick-and-mortar binds a lion’s share of a sell marketplace (91% in terms of dollar share), online prisoner 1% of the share in 2014, translating to 15% altogether expansion in sales, while brick-and-mortar sales remained flat, during $10.6 billion. The tip expansion drivers within both channels also differed, nonetheless Coloring Art valid to be a renouned difficulty among both section and click.